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We all make mistakes.
It’s what you do after those mistakes that make up who you are.
Our response to any mistake affects the quality of the next moment.
It is important to IMMEDIATELY admit and correct our mistakes so that they have no power over that next moment and we are empowered again.
— Dr. Stephen Covey

our story

The concept evolved while traveling on tour with a client.

I had only one hour out of their demanding day to instill some positive, physical, sustainable change.

So I gave them a plain rubber band with the word "self discipline" on it to help keep them on track for the other 23 hours.

The idea worked!

Since then I started offering them to the public and the response has been great.

From professional athletes to the pre and post natal inspirations.

From fighters to fashion models, actors to contractors when you see someone wearing theself discipline band you know they are in control of their lives.




Place on most dominant reaching hand and wear as needed or until discipline or a new level of consciousness within yourself is truly developed.


What is your trigger or catalyst for change?

Try snapping your band to reset if you ever fall off track.

Messed up?

Cheated on your diet?

Poor test score?

Struck out?



“Snap out of it!” (Dinero voice) and get back on track.


“As a college quarterback my son has learned to snap his wristband between plays as kind of a mental checkoff whenever he or anyone made a setting back mistake.


The proactive approach to a mistake is to:

*Acknowledge it instantly, correct it and learn from it. This literally turns a failure into a success.

*Not to acknowledge a mistake. Not to correct it and learn from it, is a mistake of a different order.

It usually puts a person on a self-deceiving, self justifying path often involving rationalization...which means rational lies to "SELF" and to others.

The second mistake, this "coverup", empowers the first mistake, giving it disproportionate importance and causes far deeper injury to self.

It is not the mistakes of others or even our own mistakes that hurt us the most, it is our response to those things.

Chasing after the poisonous snake that bites us will only drive the poison faster through our entire system. It is far better to take measure IMMEDIATELY to get the poison out.

-Dr. Stephen Covey 7 Habits of Highly Successful People


That 80/20 Lifestyle.

80% of the time your eating, living clean enough to absorb the 20% your not.

The identification of cheating is a subjective process.

We are not telling you to cheat.

That is a decision that YOU have to make and live with, within YOUR own moral code.

A moral code with ones SELF.

We are saying that if/when you have an open/cheat /refuel meal

To then make a conscious decision and flip the band to your CHEAT DAY side and truly enjoy it, love it, embrace it.

Have a positive association with a negative (not so ideal) meal so the feelings to follow are:

Satisfaction, pleasure, contentment, no worries about future deprivation.

Opposed to:
Disappointment, sadness, guilt, fear of future deprivation.

Negative feelings lead to negative thinking which could lead to sabotaging behavior.
When you feel better, you think better in turn you act better.
Flip the band back to the original self discipline side when you're done.

Now let's get back to work!


People who have ordered from us...

-Professional Athletes
-Trainers to clients
-Doctors to patients
-Gym go'ers to No go'ers

-Teachers to students
-Coaches to athletes

-Nutritionist to dieters
-Bosses to work force team

-Military wives & husbands staying strong

-Religious discipline (prayer/Ramadan/lent)

-Accountants to clients...Fiscal discipline

-Rehab & recovery programs

-Attention disorders
-Negative habits

-Accountability crew